I help brands tell their stories through concept-driven design and carefully crafted visuals. From first spark to final execution, I shape campaigns and identities that feel considered, distinctive, and built with purpose.
My approach is rooted in collaboration, guided by intuition, and sharpened by research. Whether it's launching a brand, art directing a fashion shoot, or translating a mood into form and color —
I work closely with clients to create work that resonates.
At the core, it’s about connection — translating ideas into visuals that
feel intentional, relevant, and built to last.
VICTORINOX
THE INVISIBLE KNIFE
This product’s iconic status speaks for itself — no need to show it. Through refined presentation, we achieved impactful marketing while respecting all platform regulations.
annabelle
GRAPHIC DESIGN, CONTENT
Editorial-focused freelance design support
for Annabelle Content Studio. Scope included print layouts, digital newsletters, and web content.
HEINEKEN
LIVE SCHMECKTS AM BESTEN!
Created campaign for Heineken encouraging live music experiences across Switzerland’s biggest festivals — including custom visuals, packaging, and a nationwide giveaway.
Baur au Lac Vins
CORPORATE DESIGN + IDENTITY + CAMPAIGN
Developed a complete CI/CD, social media concept, and campaign for Baur au Lac Vins, creating a cohesive brand identity and engaging digital presence tailored to their premium wine portfolio.
INFO
TABULA RASA
BRANDING + CONCEPT
Created the entire concept for Tabula Rasa, including mood creation, interior design, and all aspects of branding to deliver a unique and cohesive dining experience.
GUT GUT
BRANDING + CONCEPT
Developed the comprehensive concept for Gut Gut, covering brand identity, packaging design, and marketing strategy to effectively communicate its health-focused product range.
AUDIOKANZLEI
DESIGN & STRATEGY
Responsible for the overall look and feel of studio environments at Audiokanzlei. Applies extensive agency experience to implement design concepts strategically and with a strong aesthetic focus.
TOBLERONE
WER WIRKLICH LIEBT, SCHENKT DIAMANTEN
Seasonal Valentine’s campaign for Toblerone promoting chocolates as the ultimate gift. Featured posters, online videos, social media, and influencer collaborations across Switzerland.
INFO
WEB
PERSONAL PORTFOLIOS & SMALL BUSINESS
I design and develop personal portfolios
and websites, as well as websites for small businesses, focusing on clean, functional,
and tailored solutions.
INFO
STUDIO FARINA
BRANDING + CONCEPT
Studio Farina may still be in the beginning stages, but I am so happy about the steps we are taking. Not only will I support Studio Farina in creating a beautiful Visual Identity and online shop but I also will design the physical shop that will be coming soon!
INFO
micasa
BRAND REDESIGN
CAMPAIGN – RAUM VOLLER MÖGLICHKEITEN
As part of Micasa’s long-term brand development, the new brand promise is: enriching people’s lives by creating inspiring and lasting living and well-being environments.
INFO
SWISS
REISEN IST, WAS DU DRAUS MACHST
The new platform “Travel is what you make of it” emphasizes the personal and meaningful aspects of travel, showcasing everyday moments and authentic portraits. All moving images were shot on analog film to convey intimacy and closeness.
INFO
DO IT + GARDEN
FACHMARKT FÜR SELBSTGEMACHTE LEBENSFREUDE
Developed eleven modular AI-generated visual worlds aligned with the new brand idea, “Joy of Life, Made by You.” These visuals engage customers’ playful side, inspire creativity, and guide them through the store, with each theme color-coded by product category.
REWORK
FRAIS - CAMPAIGN, PRINT, SOCIAL
Led the Sustainable brand identity and communication strategy, conceptualized and designed social media campaigns, e-commerce storefronts, and newsletter layouts. Developed and refined the in-store concept to ensure a cohesive customer experience.
