«LIVE SCHMECKT’S AM BESTEN»

Take off your headphones and dive into the experience:
The campaign «Live schmeckt’s am besten» pulls music fans straight
out of their digital comfort zones.

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Hip-hop at Frauenfeld, techno at the Street Parade, rock at Gampel,
or EDM at Zürich Openair – with the new campaign «Live schmeckt’s
am besten» created by Publicis Zürich, Heineken is encouraging all
Swiss people to enjoy music not through their smartphones or computers for a change, but to step out of the digital bubble and experience it live. Because in times of Spotify and Apple Music, the unique flair of festivals
is in danger of being forgotten.