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THE INVISIBLE KNIFE
CLIENT
Victorinox
AGENCY
PUBLICIS
CATEGORY
Social Media, Campaign
BRIEF
Victorinox faced a challenge in advertising its iconic Swiss Army knife on Facebook and Instagram, as it is classified as a weapon by Meta.
RESULT
To navigate this restriction, Studio Yang helped to develop a clever and elegant solution that promotes the knife without showing it, allowing for effective marketing while adhering to platform guidelines. This approach not only satisfies Meta's regulations but also creates a compelling, if unseen, visual impact that captures attention.
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