REWORK
CATEGORY
Circular Fashion
REWORK
The world doesn't need another clothing brand! There are far too many brands producing far too many clothes. So we came up with something different... Rework collections are sustainably made from secondhand garments that we cut apart and stitch back together in new ways.
MY ROLE
I have taken on the role of art director in the social media area, where I tripled the number of followers in Socials in a short time. During lockdown, I supported the development of the webshop and the newsletter. For shootings,
I developed the visual as well as the organizational concept and also took on the role of photographer.
At a pitch for retail space in Europaallee, I was able
to convince SBB of the business model and was then soon set up for the first Rework branch responsible.
I later helped out as well in sales, did the accounting and took care of the assortment.
