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GUT GUT
CLIENT
Hospitality
TYPE OF CLIENT
Gastronomie
CATEGORY
Branding
BRIEF
Develop a brand from scratch for a hospitality concept inspired by the five Blue Zones – focusing on slow, wholesome, and conscious eating.
WHAT WE DID
Naming, brand identity, claim development, concept design, tone of voice, and strategic marketing.
RESULT
A holistic brand system that communicates simplicity, nourishment, and balance across all touchpoints – from visual design to PR. Inspired by traditional Swiss cross-stitch, the design reflects mindful steps and rootedness – a slow, thoughtful rhythm that runs through name, logo, and experience.
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