«LEBENSFREUDE SELBST GEMACHT»
CLIENT
Do It + Garden Migros
AGENCY
Publicis Zürich
CATEGORY
AI Visuals
BRIEF
As part of the repositioning, we were commissioned to create visual worlds that align with the new guiding idea: «Lebensfreude selbst gemacht».
RESULT
The visual worlds are designed to appeal to the playful side of customers and spark their imagination. In this way, Do it + Garden Migros aims to foster their customers’ creativity and inspire them to explore new ideas and projects.
In addition, the visuals are used as navigation aids within the stores, providing customers with easy access to the DIY-Easy section. For this reason, each visual world was designed in the color corresponding to its Do It category.
To accommodate the different sizes of each store, we designed all visuals in a modular way so that they retain their character and inspiring power regardless of location, ensuring a consistent brand experience.
In total, eleven visual worlds were created, making Lebensfreude tangible in every possible way. Thanks to the use of generative AI, Nico Yang and I were able to further boost productivity and scale our imagination virtually without limits.
