Rework
→ Art Direction
→ Zürich/Bern, 2020
Photography, styling, conception,
Scouting, post production
In February 2020, during my marketing internship at
Rework - a startup for sustainable fashion - I have
also taken on the role of art director in the social media area, where I tripled the number of followers
on Instagram in a short time. During lockdown,
I supported the development of the webshop and
the newsletter, which was sent out twice a week.
I designed the layout and content for it. For shootings,
I developed the visual as well as the organizational concept and also took on the role of photographer.
At a pitch for retail space in Europaallee, I was able
to convince SBB of the business model and was then soon set up for the first Rework branch responsible.
I later helped out as well in sales, did the accounting and took care of the assortment.
